Shift explores the dystopian concept of digital eugenics and the evolution of humans into artificial intelligence. The narrative follows avatars that develop autonomy and attempt to break the systems they were programmed within.

Influenced by Japanese video game aesthetics, the project merges digital fashion, photography, set design, 3D rendering, and video to construct an immersive speculative universe. Through animated looks, 3D-rendered illustrations, and dystopian environments, Shift examines identity, control, and fashion’s place within an increasingly virtual world.